"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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How Do I Know If My Problem Is Sticky?

Sticky Problems

Simple answer: it looks like this.

Sticky problems are easy to find, but hard to solve.(Otherwise they wouldn’t be sticky,now would they?) Here’s a handy checklist.

•Does your problem require input from multiple departments/divisions to be solved?
•

Has your problem had several attempts at solution “Oh we’ve tried to solve that 10 times before!”

•Does it affect problems or solutions elsewhere down the line – part of a domino effect?
•Is it integral to your new product’s development?
•If you don’t solve it, will it just cause more problems?

Got a sticky problem? Still not sure? Check out this Sticky Problem Evaluation Matrix to see if we have an elegant solution for your sticky problem.

What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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