"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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Online Qualitative Research

It can be scary out there on the world wide web, but there is a wealth of consumer information waiting to be found. Online research includes
• Online Bulletin Board Focus Groups
• Online Real Time Focus Groups
• Blogging Research

Click on any of the options to get more information about it.
1 We keep current on new developments in online research to stay ahead of the curve.
2 Years of in-person research experience means we know how to design a good online research project to get you the answers you need.
3 We’ll walk you through every step of the process, including a pre-launch orientation for your team, if desired.
4 Full transcripts and analysis – we’ll wade through everything that’s been said and make sure you understand what your consumers are telling you.
5 We make sure that you’re using the right methodology to best suit your research needs.
6 We manage the virtual backroom, you and your team can suggest probes and follow-ups in a virtual room the respondents never see.
7 Full presentation of the findings – summarized and ready to take action on.
8 If we aren’t familiar with a methodology or technology, we’ll make sure to connect you with someone who is.
9 Wide array of homework activities and discussion topics available.
10 Our dedicated, hardworking team will be early to sign on, late to sign off and there for the respondents and for your team whenever you need us.

What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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