Learning Labs FAQ's
Top 10 Reasons To Use Learning Labssm
| 1 | Flexible format adapts easily to answer many types of marketing issues. | |
| 2 | Can be conducted as 1 on 1’s, dyads, triads or mini-groups, depending on your needs. | |
| 3 | Requires less-finished stimuli -- can often adapt items that are already in market. | |
| 4 | Easily paired with pre-placements or post placements to maximize feedback on product performance. | |
| 5 | Easy to let team members help in the actual interviews. | |
| 6 | Can be set up as an iterative process with 1 day of interviewing in each of 3 to 4 successive weeks. | |
| 7 | Use of concept/product and product/concept formats allows diagnosis of fit problems. | |
| 8 | Easy to incorporate projective techniques. | |
| 9 | Can be combined with traditional focus groups to maximize types of learning. | |
| 10 | Skilled interviewing helps uncover the real drivers for purchase. |
Isn’t this just another name for dyads or mini-groups?
Learning Labssm has no standardized questions. Any question can be included. We sometimes use card sorts, open-ends, scalar ratings, bi-polar ratings, product sorts, etc.
Women, men, children and teens -- all have successfully participated in Learning Labssm tests. For kids’ products, we sometimes interview mom and kid pairs. The screening criteria can be as involved as any other research screening. It is not unusual to have a test with two or three different types of consumers participating -- users and non-users, heavy and light users, members of different target audiences, etc.
Unlike a Building Blockssm test, there is no "typical" sample size for a Learning Labssm study. Each test is designed and priced on a custom basis.
It generally takes about the same time to set up a Learning Labssm test as it would to set up a set of group sessions.
A Learning Labssm test can be set up in almost any city where you could conduct other types of qualitative research. Most of these tests are conducted in the same facilities that we use for focus groups.
Each test is estimated at the time it is designed; recruiting, and facility costs are comparable to those for focus groups.
Absolutely. Often after the initial interviews have been completed, members of the development team become comfortable enough with the process to sit in and co-moderate.
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