In-Person Conversations
Raise your hand if you’ve heard the following sentence within the last year: “Let’s just do some focus groups.” Oh, good, you’re still with us. Focus groups, mini groups, triads, dyads, one-on-one interviews – these are all valuable, helpful methods to gain deep consumer insights. Whether you’re testing your advertising, finding ways to expand your product line or trying to figure out what color to make it, these methodologies can probably help you. We’re experienced in all kinds of in-person qualitative market research. We’ve got the tools and the contacts to make your project the best it can be. We work closely with you from developing the guide to presenting the findings, so your team gets the most out of the research experience.
Top Ten Reasons to Use New Directions Consulting For Your Qualitative Research
| 1 | We provide marketing oriented research designs and reports. We worked on the "client" side and understand what you need to find out. |
| 2 | Quantitative research backgrounds mean we never assume qualitative research is the right answer or the only answer. |
| 3 | Reports include full analysis with transcripts. Executive summaries available quickly. |
| 4 | Innovative research designs -- split projects between moderators with different styles; combine groups with 1 on 1’s; client participation in the actual interviewing process. |
| 5 | If desired, we provide active management of the "back room" -- listening assignments, interactive de-briefings, etc. |
| 6 | 30+ years of new product experience in the consumer packaged goods area. |
| 7 | Experience in many categories of goods and services. |
| 8 | Skillful interviewing of kids and teens, other hard to research audiences. |
| 9 | Use SIGMA to verify respondent screening specifications BEFORE the groups. |
| 10 | Members of QRCA - The Qualitative Research Consultant’s Association. www.QRCA.org |