"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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Qualitative Research

Qualitative Research

Qualitative consumer research gets you inside the mind of your consumers. As long as we still ask the question “Why?” qualitative research will continue to play a vital role in answering it.
At New Directions Consulting, we use a wide range of qualitative research tools. We specialize in new product development and we use qualitative tools to:
  • Develop and screen concepts
  • Refine positionings
  • Assess competitive leverage
  • Understand brand essence
  • Develop brand attribute profiles
  • Uncover “holes” in established categories
  • Assess advertising for message registration

And we do it all by mining consumer insights.

Check out the tools in our toolbox to help determine which method is right for you.
• In-Person Conversations (Focus groups/triads/dyads/one-on-ones)
• Online Qualitative Research
• Learning Labs

What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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