Qualitative Research - Online Interviews
If you haven't done any online qualitative research yet, what are you waiting for? Multiple methods and modes abound, including bulletin boards, live chat focus groups, blogging and mobile research, webcam interviews and more. Anytime you need to talk with customers who are in different geographic areas or are hard to recruit into focus-group sized groups in one location, or you don't have time or budget to travel, or you need to combine the best of ethnography with the best of focus groups - an online methodology may be right for you.
Give us a call to see how an online qualitative approach might complement your next project.