Qualitative Research - In-Person Interviews
Raise your hand if you've heard the following sentence within the last year: “Let’s just do some focus groups.” Oh, good, you’re still with us. Focus groups, mini groups, triads, dyads, one-on-one interviews – these are all valuable, helpful methods to gain deep consumer insights. Whether you’re testing your advertising, finding ways to expand your product line or trying to figure out what color to make it, these methodologies can probably help you. We’re experienced in all kinds of in-person qualitative market research. We’ve got the tools and the contacts to make your project the best it can be. We work closely with you from developing the guide to presenting the findings, so your team gets the most out of the research experience.