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Top Ten Reasons to Use Qualitative Research
- We provide marketing oriented research designs and reports. We worked on the "client" side and understand what you need to find out.
- Quantitative research backgrounds mean we never assume qualitative research is the right answer or the only answer.
- Reports include full analysis with transcripts. Executive summaries available quickly.
- Innovative research designs -- split projects between moderators with different styles; combine groups with 1 on 1’s; client participation in the actual interviewing process.
- If desired, we provide active management of the "back room" -- listening assignments, interactive de-briefings, etc.
- 30+ years of new product experience in the consumer packaged goods area.
- Experience in many categories of goods and services.
- Skillful interviewing of kids and teens, other hard to research audiences.
- Use SIGMA to verify respondent screening specifications BEFORE the groups.
- Members of QRCA - The Qualitative Research Consultant’s Association.