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Portuguese, German, English, Japanese, French, Italian, Spanish
Building Blockssm tests have been conducted in countries speaking all but one of these languages.
We've just returned from a trip to Brazil and Mexico. (We're still looking to use Portuguese in Portugal and Spanish in Spain.) Tests in German and Japanese have been conducted in Germany and Japan. English has been used in the US, Canada, and the UK. Canada is also a country that speaks French.
We haven't had a chance to conduct a Building Blockssm test in Italy, or any other Italian-speaking country.
Here's the point: the Building Blockssm methodology works across cultures. Research respondents in different parts of the world are different, which is why we want to interview them where they live. And they are also very similar: they will work very diligently to "build a product" from the stimuli they are shown, regardless of where they live.
When you're considering your next new product research project, that needs to generate far more data than the typical round of focus groups or one-on-ones, give us a call. (888-347-6672)
In the meantime, you can click here to check out Building Blockssm on our website.