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Top 10 Reasons To Use Learning Labssm
- Flexible format adapts easily to answer many types of marketing issues.
- Can be conducted as 1 on 1’s, dyads, triads or mini-groups, depending on your needs.
- Requires less-finished stimuli -- can often adapt items that are already in market.
- Easily paired with pre-placements or post placements to maximize feedback on product performance.
- Easy to let team members help in the actual interviews.
- Can be set up as an iterative process with 1 day of interviewing in each of 3 to 4 successive weeks.
- Use of concept/product and product/concept formats allows diagnosis of fit problems.
- Easy to incorporate projective techniques.
- Can be combined with traditional focus groups to maximize types of learning.
- Skilled interviewing helps uncover the real drivers for purchase.