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Learning Labssm FAQ's
What is the typical sample size for a Learning Labssm test?
What cities do you conduct Learning Labssm tests in?
How much does a Learning Labssm test cost?
What kinds of questions can I ask?
Isn’t this just another name for dyads or mini-groups?
Is this technique limited to packaged goods research?
May members of our development team sit in on the interviews?
What is the typical sample size for a Learning Labssm test?
Unlike a Building Blockssm test, there is no "typical" sample size for a Learning Labssm study. Each test is designed and priced on a custom basis.
What cities do you conduct Learning Labssm tests in?
A Learning Labssm test can be set up in almost any city where you could conduct other types of qualitative research. Most of these tests are conducted in the same facilities that we use for focus groups.
How much does a Learning Labssm test cost?
Each test is estimated at the time it is designed; recruiting, and facility costs are comparable to those for focus groups.
What kinds of questions can I ask?
Learning Labssm has no standardized questions. Any question can be included. We sometimes use card sorts, open-ends, scalar ratings, bi-polar ratings, product sorts, etc.
Who can be interviewed?
Women, men, children and teens -- all have successfully participated in Learning Labssm tests. For kids’ products, we sometimes interview mom and kid pairs. The screening criteria can be as involved as any other research screening. It is not unusual to have a test with two or three different types of consumers participating -- users and non-users, heavy and light users, members of different target audiences, etc.
How long does it take?
It generally takes about the same time to set up a Learning Labssm test as it would to set up a set of group sessions.
Isn’t this just another name for dyads or mini-groups?
What makes Learning Labssm unique is its emphasis on relating the various elements of a product/service idea. We are often less interested in what’s "good" or "bad" (often more appropriate questions to be asked in quantitative research) than we are interested in "why does Product A fit with Concept R"?
Is this technique limited to packaged goods research?
No. Learning Labssm is just as effective for hard goods, services, etc.
May members of our development team sit in on the interviews?
Absolutely. Often after the initial interviews have been completed, members of the development team become comfortable enough with the process to sit in and co-moderate.