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Common Learning Labssm Applications
- Development of concept statements
- Development of new product positioning alternatives
- Early stage product reactions
- Concept/product fit problem diagnostics
- Early stage exploration of names, packages, imagery, etc.
- Exploration of unmet needs in a category
- Development of labels and graphics
A Typical Learning Labssm Interview
- Warm-Up
- Usage/Category Background
- Reactions to Stimuli
- Building Exercise such as combining name, benefit and package
- Competitive Assessment