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Learning Labssm
Sometimes referred to as the little brother of Building Blockssm, Learning Labssm started out as the answer to the question, "What do I do if I’m not ready for a Building Blockssm test?"
Learning Labssm is more of a philosophical approach than a specific technique or methodology. It always involves consumers in the early stages of development by getting them to focus on the relationships between various potential elements.
It is often used
- to help develop concepts for testing before a company invests in prototype development
- when a product fails to meet its volume objectives in a pre-test market screening
Learning Labssm can often help figure out if the culprit is concept over-promise or product under-delivery.
“A highly creative process for developing products. The process touches all aspects of a product and is flexible.” – Douglas Jarvis, Kraft Foods