"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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Creativity & Innovation Services

Creativity & Innovation Services

Sound familiar? We’re sorry.

Creativity, innovation and creative problem solving all have their place in businesses today. Unfortunately, companies often just spring for the squishy balls (or post-it notes) and then get frustrated when they have the same ideas come up over and over and over and over.

Getting through to the breakthrough, one-in-a-million idea (that WORKS) is not easy. But with trained facilitators, and whole bunch of high-energy tools that work, we can make your brainstorming session dynamic and useful.

Click on any of our services to read a full description, including deliverables, timing and pricing factors.

 

Brainstorming and Idea Generating Sessions
All of our sessions are conducted by trained facilitators and bring a lively, fun and productive energy to your program.

Half-Day Creativity Jumpstart
Solution Strengthening after Half-Day Creativity Jumpstart
Full-Day Creativity Jumpstart
Idea Generation Session
Full Creative Problem Solving Session
We can easily create custom services for you, if you don’t see what you’re looking for here. Please contact Missy Carvin at 914-347-6672 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information or to discuss a custom quote.
Creation Stationssm

Creation Stationssm is one of the signature services of New Directions Consulting, Inc. This dynamic methodology includes idea generating, solution finding and consumer input for your new product development. Your team will participate in a variety of divergent and convergent exercises throughout your two-day experience. In addition, you will write several concept statements for your new product ideas and have a chance to interview actual consumers about their reactions to your new concepts. For more information, please see the Creation Stationssm our website.

Deliverables
Team building and alignment in a fun and creative atmosphere. 10-15 basic concepts and initial consumer reaction to each. A full report of ideas generated, concepts developed and themes and key ideas which emerge.

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What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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