"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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General Foods Alumni on Linkedin

The General Foods Alumni Directory has been maintained by New Directions Consulting for many years. We started the directory in answer to the too-frequent question "Hey where has so-and-so gone?"

For a long time it was hosted on a members-only section of this website. Now we are pleased to announce that a new, private Linkedin group has been formed.This group serves as the next step in the evolution of the directory, allowing GF Alums to connect and interact in a private forum.

If you, or someone you know used to work at General Foods or Kraft Foods, and is not a member of this group, send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we'll send you an invitation to the Linkedin group.

What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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