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home > Creation Stationssm >

 

Outline Of Typical Creation Stationssm Program

 

Day One

 

Morning

Team training exercises

Initial category / area briefing

"Mind Dumps"

 

Afternoon

Mini Building Blockssm
session with consumers

Expanded team debriefing

Day Two

 

Morning

Inspiration Stations Session 1

Ideation Station Session 1

Inspiration Stations Session 2

Ideation Station Session 2

 

Afternoon

Inspiration Stations Session 3

Ideation Station Session 3

Presentation of Solution Parameters

Selection of Top Concepts

Day Three

 

Morning

Writing of Initial Concepts
Team members conduct IDI's

ICE (Initial Consumer Exposure)

Review of consumer feedback

 

Afternoon

Concept Refinement