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Creation Stationssm
A proven tool for developing new product concepts
CREATION STATIONSsm is an ideation system that uses proven principles of creativity to help your team generate more new product ideas -- and more useful product ideas -- than you would have believed possible.
In most ideation programs, your whole team is exposed to the same stimuli at the same time, so the opportunity to bring differing points of view to bear on the generation of ideas simply cannot occur.
What is CREATION STATIONSsm?
CREATION STATIONSsm has unique modules to help you break through to truly innovative new ideas:
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Training exercises to help everyone's mind stretch a little more
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A small-scale Building Blockssm session to bring the consumer perspective to bear on the team's thinking
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Inspiration Stations -- multi-sensory exercises that stimulate participants with creative excursions. Team members visit different Inspiration Stations before each intensive Ideation Station, so that different perspectives are combined in new and unusual ways. Here are just some of the Inspiration Stations your team might visit:
- Rip & Rap
- Brain Walking
- Conversation Pits
- Doll Houses
- Clay Play
- Mind Mapping
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ICE (Initial Consumer Exposure) -- so the team can go home knowing which of the new ideas is likely to represent the big breakthrough!
“Turns ‘silly’ into ‘strategic’ and helps take minds out of day-to-day
and really think about what our consumers like about our brand and product.”
- Eric Hintz, Pinnacle Foods