"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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Creation Stationssm - Warning Left Brain Agenda Ahead

What is Creation Stationssm?

Creation Stationssm is an ideation methodology with unique modules to help you break through to truly innovative new ideas:

•Training exercises to help everyone's mind stretch a little more
•A small-scale Building Blockssm or small-scale Critical Conversations session to bring the consumer perspective to bear on the team's thinking
•Inspiration Stations -- multi-sensory exercises that stimulate participants with creative excursions. Team members visit different Inspiration Stations before each intensive Ideation Station, so that different perspectives are combined in new and unusual ways. Here are just some of the Inspiration Stations your team might visit:
 
•Rip & Rap
•Brain Walking
• Conversation Pits
•Doll Houses
•Clay Play
•Mind Mapping
•

ICE (Initial Consumer Exposure) -- so the team goes home knowing which of the new ideas is likely to represent the big breakthrough!

Basically, it’s the fastest way to develop the next killer concept AND make sure it’s on target with consumers

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What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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