"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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Creation Stationssm - Grab Your Sticky Notes

Top Ten Reasons To Use Creation Stationssm

1"Idea fragments" are hard to explain back at the office; instead you leave the Creation Stationssm session with full-blown concept statements.
2In Creation Stationssm, high-potential ideas are screened with consumers for communications and persuasiveness as part of the session.
3Guarantees that you get beyond the top-of-mind, ho-hum, "been there, done that" stage to true innovations.
4Accommodates any size team from 6 to 20 in almost any conference center location. Additional corporate staff members may attend the mini Building Blockssm at no additional charge.
5The variety of ideation activities throughout a two to three-day session keeps enthusiasm and output at peak levels.
6Two groups of six people will produce more ideas than one group of twelve, so we limit the size of each Ideation Station and run as many small ones simultaneously as necessary.
7Creation Stationssm is not a "canned" approach: our design team modifies and adapts our exercises to meet your needs.
8Different team members go through different Inspiration Stations to approach each Ideation Session, enhancing the diversity of ideas being generated.
9Creation Stationssm goes beyond verbal stimuli alone, using the whole brain and all the senses to generate ideas.
10Your team works directly with consumers to discover their product needs and wants, both in a mini Building Blockssm test or Critical Conversations session and in Initial Consumer Exposure.
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What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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