"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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Creation Stationssm - You Want my Team to Do What?

Creation Stations

The next big idea is out there, waiting for you and your team to discover it and bring it to market. But how do you find it? And when you find it, how do you know how consumers will react to it? The answer is simple. You participate in Creation Stationssm.

Creation Stationssm is an ideation system that uses proven principles of creativity to help your team generate more new product ideas – and more useful new product ideas – than you would have thought possible.

Creation Stationssm is different because we constantly break the group up into smaller bodies that go through different creative exercises. When these sub-groups are then mixed back into ideation groups, they come from different stimulation "places" and automatically have more different perspectives to bring to the idea creation phases. So ideas have a chance to cross-pollinate and the Next Big Idea has a chance to grow.

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What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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