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Building Blockssm
A proven tool for developing new product concepts
"80% of all new products fail." - Philip Kotler, Marketing Management
New products fail when they aren't fully developed and created for the needs and expectations of your intended target buyer. This can cost you lost time, lost sales, and lost market share.
Building Blockssm is a proven qualitative research tool that gathers consumer input at the earliest stages of a new product’s development.
How does it work?
Each consumer is asked to build the ideal product to fit a brief description of the core concept. They do this by visiting a series of task stations, each of which covers one aspect of the new product. A self-administered questionnaire is filled out and this information is supplemented by informal probing by a client staff member.
By addressing multiple issues simultaneously, Building Blockssm is more likely to uncover key relationships between variables that can determine marketplace success or failure. The entire client team participates in the informal interviewing to maximize understanding of consumer choices.
“Always the perfect tool for early-stage concept development. Building Blockssmcontinues to serve its purpose well, and helps the brand people get as close as possible to their targets. (That makes MRD’s life easier!!!)”
– Anna Mariano, The Dannon Company
"Building Blockssm was a great learning experience for me. It was very beneficial to interact with the respondents to really get my questions answered."
– Theresa Chee, Brandworx