"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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Building Blockssm - Choosing your pieces

Many new clients want to know “What can I ask about during a Building Blockssm study?” The easiest way to explain it is by asking what can’t you ask about? From taste attributes to benefit claims, if a consumer can see it, read it, touch it, taste it, think about it and give feedback on it, it will most likely work in a Building Blockssm study.

Here are some samples of questionnaires for the most common issue areas our clients have worked on in Building Blockssm studies:

Benefits
Taste
Final Bundle





And here are a whole bunch more we’ve had the pleasure to work on:

      Benefits
      Package structure
      Product Texture
      Color
      Hue
      Flavor intensity
      Ingredients
      Flavor varieties
      Brand sponsors
      Preparation variables
      Price
      Line elements
      Viscosity
      Fragrance
      Design Components
      Imagery

Of course, we love to invent whole new issue stations, too!

Read more

What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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