Building Blocks - iPads
Something new we added in 2012 is the ability to conduct Building Blocks(sm) studies on iPads. Each respondent receives an iPad when they arrive at the location where the test is being held. Pre-programmed onto the iPads, using our proprietary Building Blocks(sm) App, are your questionnaires, as well as any video prompts, photographic or video stimuli you want to show.
Customers who participate can now type their responses (and they tell us they love it!) and record videos. In addition, we can now get real-time results and know which stimuli are working and which aren't while we're still in the field!
[iPad capability is only available in the US.]