No one wants their new products to fail. Failure costs time, money, lost sales and lost market share. Unfortunately, it doesn’t take much for a product to fail. What we know is this: how the pieces fit together is often more important than the strength or weakness of any one piece.
The beauty of Building Blocks(sm) is its ability to address multiple issues simultaneously so that key relationships between variables are uncovered. The entire client team participates in the informal interviewing to maximize understanding and to achieve fantastic team alignment.