home > About Us >
About Jane Goldwasser
Jane received a BA degree in Advertising from Michigan State University and her MBA in Marketing from Iona College.
She began her research career in 1967. Her first jobs were at supplier firms where she received extensive training in both quantitative and qualitative research techniques.
In 1970, Jane went to work for General Foods Corporation. In her 15 years there, she held a variety of research assignments in both operating divisions and the centralized research function. When she left in 1985, she was the Associate Director for Survey Research, in charge of a staff of 35 professionals and a budget of over $15 million. All custom research studies for General Foods were under her direction.
Since 1987, Jane has been Executive Vice President of New Directions Consulting, Inc. She is a member of the American Marketing Association and the Qualitative Research Consultants Association. She has taught Marketing Research courses in New York University's extension program.