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About New Directions Consulting, Inc.
Specialists in new product and concept development
History
The company was founded in 1979 by Hank Goldwasser. Jane Goldwasser joined her husband in 1987 after a career that included 15 years as a senior researcher at the former General Foods Corporation (now Kraft Foods).
The company currently emphasizes its expertise in new product development – having helped more than 100 companies with the introduction of many new consumer products over the years.
Mission
New Directions Consulting, Inc. exists to bring a fun, creative energy to gathering answers to our clients' questions. We are known for being honest, open, caring, respectful, helpful, intelligent and experienced.
Vision
We want to bring the best possible design solution to every research problem. While we specialize in qualitative research, we are well versed in quantitative techniques and analytics and never confuse our pet products with the right answers.
Pictured top:
Twin Pond Lane. Photo by Hank Goldwasser.