"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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Senior Research Partners

We are privileged to work with some truly amazing people. We have wonderful clients, a great local staff and a group of truly outstanding Senior Research Partners. These Senior Research Partners have been the key to our success in the past few years: bringing fresh ideas and perspectives along with brilliant research experience.

Please click through to read the biographies of some of our favorite research partners, and let us know if you'd like them to collaborate on your next project.

John Cashmore, Opinion Dive Market Research & Consulting

Pam Goldfarb Liss, LitBrains

Kathy Jacobs-Houk, Market Insight Research

Sherri Troy, Sherri Troy Consulting

What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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