"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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Interest & Links

We do more than just work hard, you know. Here’s a rundown of some of the other things that keep us busy.

QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.

Girl Scouts Heart of the Hudson is the local Girl Scout Council. Jan and Missy are both active troop leaders and Jane currently serves as the Board Development Chair.

Avian Players Improv Workshop exists to bring fun and laughter to the world. Hank and Missy started this workshop in January, 2007.

Creative Problem Solving Institute is sponsored every year by the Creative Education Foundation. A time of learning, fun, networking and creativity, we look forward to attending every year.

Filed Under Missylaneous is Missy’s personal blog about parenting, balancing work and family, and a generally snarky take on the world at large.

 

What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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