"I found it very valuable to not only “hear” consumers at a range of stations, but also “hear” from a range of consumers." Colleen Cooper, McNeil Nutritionals

 
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About us

Our Mission

New Directions Consulting, Inc. exists to bring a fun, creative energy to gathering answers to our clients' questions. We are known for being honest, open, caring, respectful, helpful, intelligent and experienced.

We are all about bringing the very best research practices to bear on our clients’ projects. We strive to make every project fun, interesting and engaging for our clients and for the respondents.

Our History

Hank founded New Directions in 1979 and was our chief cheerleader, behind-the-scenes magician and operational wizard. As we continue to offer the best in qualitative research and creativity consulting, we will forever be inspired by his commitment to integrity, humor and respect for others.

We currently emphasize our expertise in new product development – having helped more than 100 companies with the introduction of many new consumer products over the years.

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What We Do

One of the most important elements of new product development that is often overlooked is the input of key consumers at a very early stage. It can be a fatal error to go ahead before you know how your market will react to your new ideas.

It takes an intelligent, insightful and experienced team to get you the answers you need for the successful development of a new product or concept. We bring a fun, creative energy to gathering consumers' answers to marketing questions and help you realize your new product ideas successfully.

We specialize in all stages of new product development, from concept writing to packaging decisions, product communications to taste attributes. And if we’re not the right company to help you, then we’ll find out who is and make sure you connect with them.
Because we’re good like that.

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